ChooseMyBicycle.com is an unbiased, comprehensive information portal for bicycles that simplifies the decision making process of buying a bicycle. They are working towards building an online cycling community, linking consumers, manufacturers and dealers from across the globe.
Young, fresh and clean, the website focused on an engaging user experience. I created a neutral colour palette to keep the focus on the brand colour (red), worked on wireframes and created illustrations in tune with the look of the brand. I designed layouts that guided users to the most important content.