Kanso is a womenswear brand that focuses on locally sourced, hand-cut, carefully crafted pieces. They design relaxed silhouettes that convey a quiet sense of luxury and can be worn season after season. Kanso is a Japanese Zen principle that translates to simplicity and exclusion of the non-essential. True to Kanso, their aesthetic is clean, minimalist and timeless — forever pieces that nod to the past whilst looking to the future. Kanso is for the modern woman on the move — she is independent, strong, classic, adventurous and elegant.
Designed to be minimal and timeless, the identity and packaging was kept black and white with the clothes being the centre of attention. We designed flat lays and social media posts to complement this minimalist identity.