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Paulmi and Harsh is a luxury prêt label inspired by beautiful botanicals. They design strong, feminine silhouettes with prints and delicate detailing, fusing 1950’s fashion with modern day sensibilities.

Paulmi & Harsh logo


The brief was to design an elegant identity with a strong focus on botanicals, showcasing the essence of the brand in a clean, modern tone.

Paulmi & Harsh business cards
Paulmi & Harsh Hangtag design
Paulmi and Harsh Bag


The overall goal for the website is to be a user friendly online store. At the same time, it needed to showcase the detailing and level of craftsmanship that go into their pieces. Our solution was to bridge these two objectives with a look book driven website where customers could access all the information as well as see high resolution look book style images of each piece. 

The colour palette was kept soft and minimal in tone with the rest of the identity, allowing the clothes to retain focus.

You can view the website here.

social media _paulmi_4-01.jpg

Social Media

The social media feed has been designed to continue the same elegant style, making it an extension to the online store.

The design changes subtly between collections, all collection branding has been designed by Aruna Guhan Design.

You can view their Instagram feed here.

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