Tiara Haemophilia and Cancer Foundation (THCF) is a Children's Charity that makes treatment more available and affordable for families from low socio–economic groups whose children have Haemophilia or Cancer. They also spread awareness about these ailments and support medical research in these fields, with a view to ensure a better quality of life for affected people.


The brief was to design a logo that had the element of a tiara in it, to signify that each child is special. The emphasis was on keeping the identity minimal, to keep the focus on the tiara and to allow for it to be translated on various media with ease. The bright green colour gives energy and freshness to THCF’s little warriors.

Aruna Guhan © 2019